Chair of Board

Heather Geronemus

Heather Geronemus began her career at Ultimate Software in Marketing in 2010, promoting the company’s pioneering Software as a Service HR and Payroll systems. Heather now serves as the Director of Public Relations & Corporate Social Responsibility, setting the strategic direction for media relations, customer public relations and philanthropic initiatives at Ultimate Software. Ultimate is one of South Florida’s most respected technology businesses, supporting customers including Bloomin’ Brands, Feeding America, Major League Baseball, and Yamaha Corporation of America.  The company is regularly recognized as an employer of choice, ranked in the top 25 in Fortune Magazine list of Best Places to Work for eight consecutive years.

Heather is one of Broward County’s leaders, remaining constantly and actively involved with the South Florida community. Following the loss of her father, Dr. Robert Geronemus, to a drunk driver in 2009, Heather took a leadership role in Fort Lauderdale’s Mothers Against Drunk Driving organization. Heather established the Annual Walk Like MADD & MADD Dash Fort Lauderdale in 2011 and has since then continually chaired the event. The walk has raised more than $2 million to date. In addition, she regularly represents MADD with local, state and federal elected officials, travelling to Washington D.C. to meet with Florida’s Congressional and Senatorial delegations. Heather’s efforts were recognized at MADD’s 2012 national conference, where she was awarded the Linda Kitazaki Volunteer Fundraising Award. She was named Outstanding Volunteer Fundraiser of the Year by the Association of Fundraising Professionals at their National Philanthropy Day 2014 for her work with MADD Broward. She also received the 2011-’12 and 2014 MADD Florida Hero Awards for outstanding achievement, recently this award was renamed the Geronemus/Unfried MADD Florida Hero Award in honor of Heather & Linda Unfried’s dedication to Mothers Against Drunk Driving.

Heather is thrilled to chair Walk Like MADD & MADD Dash Fort Lauderdale for the tenth year in a row and is proud to assume the chair position on the National Board of Directors of Mothers Against Drunk Driving.

Heather’s charitable commitment extends to the National Multiple Sclerosis Society, where she has volunteered since the age of three and served as committee member and mentor to community members for the organization’s South Florida chapter, supporting both fundraising and awareness events. Heather serves on the Board of Trustees of her alma mater, Pine Crest School, after years of service to the Advisory Council and Alumni Advisory Council.  Heather is a member of the Advisory Board of Cystic Fibrosis as well as the American Heart Association’s Executive Cabinet. She also serves on the Broward Sheriff’s Foundation Board of Directors and the Winterfest Boat Parade’s Boards of Directors.  Heather serves on the Emerging Leaders Council of the Greater Fort Lauderdale Alliance. She previously served as Co-Chair of the Steering Committee for the Broward Center for the Performing Arts  Ghost Light Society.

Her work has been profiled in People Magazine, the Sun Sentinel, and she has appeared on NBC, ABC and CBS to discuss issues and efforts to fight drunk driving. Heather is a graduate of Leadership Broward Class XXX, a 2013 Cystic Fibrosis South Florida’s Finest Honoree and a 2013 Florida Panthers Hero Among us Honoree.  Heather was honored to be named as one of South Florida Business Journal’s 40 Under 40 in their 2014 Class.  In 2015 Ms. Geronemus was recognized as an Up & Comer for Public Relations by South Florida Business & Wealth Magazine. In 2016 Heather was featured as one of Gold Coast Magazine’s Powers for Good. In 2017 Heather was featured as one of inWeston Magazine’s 20 Under 40 and was named a Woman of Distinction by March of Dimes. In 2018, Heather was named Humanitarian of the Year by the Emerald Society.

In her spare time, she is an avid athlete and spends every minute possible with her friends and family in New York.



Interim CEO

Ellen Willmott

Ellen Wilmott is the interim Chief Executive Officer of Mothers Against Drunk Driving (MADD). She is a strategic and results-oriented executive focused on building and supporting empowered teams, collaborative processes and shared learning to reach mission objectives. As a non-profit executive for over 20 years, she has served in diverse roles at all levels of an organization.

Previously, Ellen held roles of increasing responsibility with the Susan G. Komen Breast Cancer Foundation, including interim CEO. Prior to that she was Vice President, General Counsel & Assistant Corporate Secretary for Save the Children USA. She holds a Juris Doctor from the University of Connecticut School of Law and a Bachelor of Arts in English Literature from the University of Rhode Island, Kingston.

Ellen is a sought-after speaker and has numerous published works on the topics of not-for-profits and legal matters.

Board Members

In a nod to MADD’s beginning as a grassroots organization, board members serve as volunteers during their tenure. During the three-year term, national board members oversee MADD’s road map to reaching No More Victims®.

We salute our board members for donating their time, talents and energy to the MADD mission and thank each and every one of them for their integrity, dedication and vision.

Vice Chair of Board

Don Egdorf

Don Egdorf is a Houston police officer who specializes in drunk driving enforcement. He is a Standardized Field Sobriety Test (SFST) and Drug Recognition Expert (DRE) instructor who travels across the country to speak about fatal crash cases, and investigative techniques he has acquired through his years of experience.

While Don was in high school, his father, who also was a law enforcement officer, was hit by a drunk driver while on duty. Don’s father survived, and the experience inspired Don to join the law enforcement community. Throughout his own career, Don has been involved in five DWI-related crashes and investigated many DWI-related, line-of-duty deaths.

Don has volunteered with MADD for many years and serves on the MADD Southeast Texas Advisory Board. He resides in Houston and has two children, a son and a daughter. When not working, Don is an avid hockey fan and spends his spare time doing landscape and nature photography.

Season Atkinson

Season Atkinson brings a breadth of experiences to the MADD National Board of Directors.  As a  personal injury attorney at Tatum & Atkinson, PLLC in Raleigh, North Carolina, she takes a special interest in helping victims of drunk and drugged drivers pursue compensation through the civil justice system and also supports them in navigating and understanding their role in the criminal justice system.  Many times, this additional personal attention and assistance helps the county prosecutor in obtaining a criminal conviction against the impaired driving offender.

Season is also the proud wife of a North Carolina Highway Patrol Trooper, Derek DelCastilho, who has previously served on his troop’s DWI task force and has been honored at the North Carolina Law Enforcement Recognition Awards Ceremony for his role in removing impaired drivers from North Carolina roadways.  He regularly apprehends and arrests impaired drivers and, all too often, the arrest is the result of a crash in which there is a fatality or serious injury.  Impaired driving, its consequences and how to reduce or eliminate it is a frequent topic of conversation in their household.

Season has also been an active member of the North Carolina MADD State Advisory Board and co-chairperson of Raleigh Walk Like MADD for several years. She remains active with North Carolina MADD and continues her commitment locally by lobbying the North Carolina General Assembly for tougher DWI laws and raising funds for improving services to North Carolina victims.

Most importantly, Season has personally been affected by an impaired driving tragedy.  On August 8, 1980, she lost her father, James “Jim” White, when he was killed in a drunk driving crash. Season was 6 years old.  As a result of this loss and her background in helping victims of impaired drivers, Season is committed to MADD’s mission of No More Victims and the goal that drunk and drugged driving be eliminated within her lifetime.

Nathaniel “Nat” Beuse

Nat Beuse is the Head of Safety for Self-Driving in Uber’s Advanced Technologies Group and he was formerly an Associate Administrator for Vehicle Safety Research at the National Highway Traffic Safety Administration. He brings a unique understanding of federal policy and how policy relates to broad public acceptance of new technology, such as self-driving. His connection to the MADD mission stems from a drunk driving crash that significantly impacted his family.

Martha Frye

Martha Frye is the Senior Regional Vice President for the Southeastern Regional Operations for Nationwide. She has served in this role since April 2013. Prior to this opportunity, Martha served as Senior Vice President of Property & Casualty Customer Service and Sales Solutions for Nationwide and as the Enterprise Controller and Chief Accounting Officer.

Martha has an extensive background in insurance including strategic business planning, finance and business operations. As SVP of Customer Service and Sales Solutions, she led all facets of customer service for all brands and products of the Property & Casualty business. Martha significantly increased customer enthusiasm and associate engagement while reducing the cost of delivering service over twenty percent. As Nationwide’s Controller and Chief Accounting Officer, she led all aspects of controllership including accounting, reporting and finance shared services. In that role, Martha reduced the financial reporting cycle to deliver financial results to business leaders and improved the overall quality and transparency of financial reporting.

Prior to joining Nationwide in 2006, Frye held a variety of senior leadership positions at Genworth Financial, General Electric Company, Universal American Financial Corporation and KPMG. She has successfully led business re- engineering initiatives, merger execution and integration efforts.

Frye is a Certified Public Accountant and earned her bachelor’s degree in accounting from the University of North Carolina at Greensboro. She is affiliated with the North Carolina & Ohio Board of Certified Public Accountants and is a member of the AICPA and the NCACPA. She also serves on the Board of Directors for Life Care Alliance and the Raleigh Chamber of Commerce.

Matthew Bretz

Matthew Bretz is a personal injury attorney in Kansas who has seen the devastation caused by drunk drivers in the numerous cases he has handled over the years. He has served on the boards of the United Way and the Red Cross and TECH for over 10 years and has a passion for helping the community by volunteering for local and national non-profits. He is motivated by the devastation and loss which he has seen his clients experience at the hands of drunk and drugged drivers, and is dedicated to preventing further loss of life and to holding drunk and drugged drivers accountable for their actions.

Nicole Hutchinson

Nicole Hutchinson’s world changed forever on Sept. 13, 1996, when her little sister Darcie was killed by a three-time drunk driving offender. For more than 23 years, Nicole has worked tirelessly with MADD in several states, raising more than $250,000 primarily through Walk Like MADD events in Arizona, Connecticut, North Carolina, South Carolina and Maine. She has attended an average of eight to 10 Walk Like MADD events per year and worked with MADD locally and nationally to establish a chapter in her home state of Maine.

She has appeared in the 20/20 Hindsight Series depicting the devastating impacts of drinking and driving sponsored by the North Carolina Department of Transportation, Governor’s Highway Safety Association and MADD. She was recognized in 2014 as a Lenovo Community Champion at a Carolina Hurricanes game for her work with MADD in her community. Nicole has presented to the Carolina Panthers incoming rookie class, several victim impact panels, youth groups and local schools in North Carolina and Maine.

Nicole started a nonprofit in Darcie’s memory, The Darcie Hutchinson Foundation, to provide education programs based on the needs within the community of Houlton, Maine. A resident of Chapel Hill, North Carolina, Nicole has been a MADD volunteer in North Carolina since 2004, serves on the MADD North Carolina State Board, is a victim advocate, and serves as WLM co-chair in North Carolina and WLM chair in Maine.

In addition to working with MADD, she is passionate about mentoring women in business by serving on the WILL Board (Women in Lenovo Leadership) and the KNOW Committee (Knowledgeable Network of Women) with the Morrisville Chamber of Commerce in North Carolina. A graduate of Westbrook College, Nicole leads sales teams for a multinational technology company in North Carolina. She has been a challenge soccer coach for over 24 years, enjoys going to the movies and hanging out with her family and friends. She lives with her husband and two pups in Chapel Hill.

Carol Leister

When Carol’s youngest child, 21-year old son, Scott, was killed by a drunk driver in 2008 in a fiery crash on the San Francisco-Oakland Bay Bridge, she turned to MADD who provided much needed support and guidance as the family navigated the criminal justice system.

Carol has shared Scott’s story with many audiences, including NFL team trainings, US military safety awareness seminars, Every 15 Minutes programs, regional and state law enforcement recognition events, “Avoid” enhanced DUI enforcement kick-off dinners, and various television news stations.

The family car in which Scott was killed was donated to create a MADD crash car trailer, which has been displayed at countless schools and community events throughout Northern California in order to raise awareness and prevent others from making the decision to drink and then drive. The California Highway Patrol produced a 90-second public service announcement featuring Scott’s story, which is used at law enforcement training, driver education and diversion programs.

Carol has served on the MADD San Francisco Bay Area Affiliate’s Advisory Board for six years and has co-chaired three annual Walk Like MADD fundraising events. She answers MADD’s national 24-hour Victim/Survivor Help Line to provide immediate support in the wake of a drunk or drugged driving crash. Carol has also been trained and serves as a MADD Victim Advocate, helping other families as they face the impact of a substance-impaired crash.

Erica Linn

Erica Linn has an extensive background in media sales and marketing in the New York City area. Erica has served on the MADD New York Board of Directors and has been a vocal advocate for MADD in New York. She is a stage actress and singer and started an annual benefit concert in New York for MADD that she has produced and performed in since 2018. Erica lost both her parents in a drunk driving crash on October 28, 2016, which drives her passion for MADD’s mission.

Walter G. Rooney, MD

Dr. Walter Rooney is an Otolaryngologist/Plastic Surgeon in the Greater Chicago area. Previously he was affiliated with The Mercy Health System in Cincinnati, a large not-for-profit hospital system in the Midwestern United States. He received his training and medical degree from the University Hospital/Cincinnati Children’s Hospital and the University of Cincinnati College of Medicine, respectively, and has been in practice for 14 years. He also received an MBA in Finance from the Wharton School at the University of Pennsylvania.

Dr. Rooney’s sister, Annie, was killed by a repeat drunk driver on July 4, 2013. Dr. Rooney and his family lobbied to pass “Annie’s Law,” which strengthened ignition interlock laws for drunk driving offenders in Ohio, where close to 400 people are killed every year from the 100% preventable crime. As a physician, he believes he can mobilize those in the health care sector to voice their support for this public health policy solution.

Madalene Milano

Madalene Milano is a Partner at GMMB, and one of the nation’s most accomplished practitioners of public health and public safety campaigns. Her work has helped change laws across the country, increasing tobacco taxes to fund prevention programs and passing smoke-free air laws. Her innovative thinking helped create the new social norm of putting kids in the back seats of cars, and made it harder for intoxicated drivers to get behind the wheel.

Madalene has worked with MADD since the mid-1990’s both as a partner in the Air Bag & Seat Belt Safety Campaign and Click It or Ticket and as a paid consultant to help re-brand the organization in 2006 followed by the launch of the Campaign to Eliminate Drunk Driving.

In addition, Madalene has voluntarily consulted with the board of The Family and Children’s Trust Fund of Virginia, an organization that provides support and development of services for the prevention and treatment of family violence in Virginia. She has also worked with the Dave Thomas Foundation for Adoption, the Campaign for Tobacco-Free Kids and the American Cancer Society’s Cancer Action Network since the early 2000’s, and offers pro-bono fundraising and consulting outside of her agency role to support their causes.

Andrew Robinson

Andrew Robinson is currently the Chief Human Resources Officer at CKE Restaurant Holdings and most recently held the same position at Starr Restaurant and TGI Fridays. He has three decades of senior leadership experience in the restaurant and retail industry as a strategic business leader driving corporate core mission and values. His connection to the MADD mission is due to his sister-in-law’s untimely death in a crash that was caused by a drunk driver in 2017.

Joseph K. Sikes

A resident of Centreville, Maryland, Mr. Sikes lost his 15 year-old daughter, Alisa, to a drunk driving crash on April 16, 1992. He became involved with Mothers Against Drunk Driving (MADD) following his daughter’s death in an effort to make sense of this tragedy and to help prevent others from suffering similar loss.

Mr. Sikes currently serves as the Chairman of the MADD Maryland State Advisory Board. He is trained victim advocate and a regular speaker at victim impact panels throughout the state. He also served on the Maryland Governor’s Task Force on Impaired Driving in 2007-2008. His wife, Jan Withers, served as MADD’s National President from July 2011-December 2014.

Mr. Sikes is a Naval Academy graduate and Vietnam veteran who retired as a Captain in the U.S. Navy following 30 years of service in 1993. He subsequently served as a senior executive for the Office of the Secretary of Defense until federal retirement in January 2015. He and his wife have six children and five grandchildren.

Senior Leadership

Vice President of Strategic Initiatives

Catrina Clemens

Catrina Clemens currently serves as Vice President of Strategic Initiatives with Mother’s Against Drunk Driving. In this position, Mrs. Clemens helps lead and direct the strategy, development and execution, and expansion of MADD’s lifesaving mission services and prevention programming. Catrina takes a vision and breaks it into accomplishable steps through sound strategy development. She instinctively sees the strands of opportunity that weave themselves throughout the organization and braids them together into a coherent whole.

Catrina is inspired by the resiliency of each of the victims and survivors that she has had the privilege of working with during her tenure with MADD. They truly are the daily motivation that drives her work. This intense drive paired with her abilities to tackle challenges head on; build consensus, teamwork and support at the local and national levels allow her to develop and implement big picture strategies that are anchored in the practical application of mission programming.

Most recently Catrina served as the National Field Relations Director for the Central and Southeast Regions. In these roles she led, managed and provided the vision collaborative guidance and direction to field leadership, employees and volunteers regarding fiscal responsibility, grant management, fund development, human resource needs, training and delivery of victim services, capacity building efforts, crisis management, underage drinking prevention programming, and volunteer management. Catrina’s forward thinking and acute understanding of the field made her transition into her current position seamless and a win for the organization.

Prior to joining MADD, Mrs. Clemens led the budget development, campaign planning, oversight, management and reporting requirements for the DFW State Employee Charitable Campaign (SECC) and the City of Dallas Charitable Giving Campaign. In addition, she provided strategic support to the Dallas Fort Worth Metroplex Combined Federal Campaign (CFC). These public sector campaigns distributed vital mission funding to thousands of local, national and international nonprofit organizations on a quarterly basis. Within this role, Catrina oversaw the administration and adherence of agency policies, procedures and guidelines for compliance to the Office of Personnel Management (OPM) and State of Texas regulatory bodies.

Mrs. Clemens graduated with her Master of Social Work from the University of Texas at Arlington. She holds a Bachelor of Science in Human Development and Family Services with minors in Psychology, Sociology and Substance Abuse Prevention from Texas Tech University in Lubbock, Texas. In her free time, Catrina loves spending quality time outdoors with her husband and son.

Chief Information Officer

Brim Basom

Brim Basom is the Chief Information Officer (CIO) of Mothers Against Drunk Driving (MADD).  In this role he is responsible for driving innovation strategy, ensures technology excellence, leading efforts to enhance core IT solutions to further MADD’s mission through digital and data transformation.

He has over eighteen years of information technology, banking, finance, healthcare, and non-profit industry experience.  He has held several senior leadership roles in information technology and led all aspects of information security, data, and analytics. He has managed large teams, worked with Fortune 500 companies as well as small startup organizations. The last ten years of his career have been dedicated to the non-profit space and empowering social good. He is a results-driven leader, passionate about empowering his teams and building great solutions to achieve the organization’s business goals.

He holds a bachelor’s degree in Management Information Systems from Texas Tech University and has professional certifications in Information Technology Infrastructure Library (ITIL), Project Management Professional (PMP) and Professional Scrum Master (PSM).

Brim was selected by Forbes as one of the leading technology and non-profit experts to serve on the Forbes Nonprofit Council, an innovative community built to help the world’s most influential non-profit executives discuss and solve pressing business challenges.  He is also an Advisory Board Member for Elevate IT Xchange.

Brim enjoys traveling, snowboarding and spending time outdoors with his family.

Vice President of Talent and Culture

Christine Vance

Christine Vance is the Vice President of Talent and Culture with Mothers Against Drunk Driving (MADD) leading the organization’s tactical and strategic people programs, processes, and practices. She has almost 15 years of diverse HR experience within local and global corporate retail, technology and financial services organizations.

Prior to joining MADD, Christine led Neiman Marcus executive development programs, corporate performance management and the first Regional Store Learning and Development team. She partnered with Hewlett Packard Enterprise – Software senior leaders to drive career development, performance management and organizational development interventions. She managed executive development and culture programs at Gap, Inc. corporate and stores. And during her financial services tenure, she gained experience in recruiting, compliance, compensation, and benefits.

Christine holds a B.S. – Business Administration – Human Resources Management, a M.S. – Leadership and Human Resources Development from Louisiana State University and a Professional in Human Resources certification.

Christine has a passion for people and family. She has held committee leader seats at each of her organizations with a focus on socio-economically disadvantaged families and underrepresented youth in arts, college preparatory education and employment. She enjoys learning about new cultures and traveling with her husband and three children.

Interim Chief Financial Officer

David Sanders

David Sanders proudly serves MADD as the Interim Chief Financial Officer. In this role, David is responsible for protecting and optimizing the company’s assets, reporting performance results to management and the Board, developing the annual Budget and identifying opportunities for improvement.

As a native Texan, David loves local sports and spending time with his wife, son, daughter and grandson. David has an MBA from the University of Texas at Dallas and has spent over 30 years in the field of finance working for medium and large companies. David worked almost 18 years with The Coca-Cola Company (last 13 in Atlanta) in Finance and Strategy leadership roles , where his favorite role was leading the finance team that supported the research, development and commercialization of Coca-Cola Freestyle, the touch-screen fountain dispenser that was designed to serve over 150 combinations of soft drinks. With a love of live music performance, David was fortunate to land the role of Chief Financial Officer for the Fort Worth Symphony and move back to Texas.

In this leadership role with MADD, David is ready to help fight drugged driving, support the victims of these violent crimes, and prevent underage drinking!

Rich Mallow

Rich Mallow is the Vice President of Field Operations.  Rich will lead the Field Organization in building strategic plans, staff development and drive revenue development in an effort to move the mission of Mothers Against Drunk Driving forward.

Rich Mallow joined Mothers Against Drunk Driving (MADD) in September 2013 as the New York State Executive Director and assumed responsibilities as the Executive Director for New York and New Jersey in January 2019.  Over the years, Rich has accumulated a considerable amount of non-profit experience, serving Autism Speaks, United Way of Long Island and the Cancer Center for Kids through Winthrop Hospital. He also spent an entire career (24 years) in the printing industry. Beyond Rich’s career achievements, he believes his personal mission is to help MADD achieve its goal of No More Victims.

He is a graduate of State University of New York at Plattsburgh and has been married for over 32 years to his beautiful wife. He is the proud father of 2 children and has been blessed with 2 grandchildren. But most importantly he loves to spend time with his family and enjoys the simple things in life as he knows all too well how life can change in the blink of an eye.



Director of Field Operations

Denise Blake

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Senior Director of Field Operations

David Pinsker

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Director of Field Operations

Traci McMillan

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Director of Field Operations

Meghan Carter

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General Counsel

D.J. Merino

D.J. Merino currently serves as the General Counsel of Mothers Against Drunk Driving. D.J. is responsible for the Legal and Risk functions and he provides strategic legal counsel to the program and operational leaders at MADD, as well as the Board of Directors.

Before joining MADD, D.J. served as Corporate Counsel at Susan G. Komen where he focused on Cause Related Marketing and Sponsorship Agreements. Prior to Susan G. Komen, D.J. worked at the Small Business Administration as an Attorney Advisor. He is a graduate of the Southern Methodist University Dedman School of Law. He holds a Bachelor of Arts in Government from the University of Texas at Austin where he was a member of Pi Sigma Alpha, the national political science honor society.

Marc Benardout

Marc Benardout is a writer/producer/director whose career in the entertainment and advertising world spans over 37 years on both sides of the Atlantic. A creative entrepreneur, rainmaker and strategist, Marc has lived in Los Angeles since 1997 when he left his native home in London, England for the sunnier shores of California for his ‘American Dream’. Unfortunately that dream scenario became a nightmare when on the night of August 1st, 2019, his beautifully talented 24 year old son Noah was killed instantly by a speeding drunk driver, as Noah waited as a pedestrian to cross Melrose Avenue in West Hollywood.

“That night, my entire family’s life was destroyed, upended and dramatically changed forever. Every parent’s nightmare of being woken up at 3am by two police officers to tell us our son has been tragically killed became a reality. From that moment onward the only way I could process my grief was to immerse myself into why and how this could have happened. I immediately set up a Foundation in Noah’s name to help in any which way to prevent this horror perpetuating for other parents and began working very closely with MADD. I am very honored and motivated to have been invited to the National Board to bring my conviction and determination as a victim to finally stop DUI tragedies forever in the honor of those that are no longer with us and for the legacy of my son, Noah.”

MADD National President
Helen Witty

Helen Witty joined MADD in 2001, less than a year after her 16-year-old daughter, Helen Marie, was killed by a drunk and drugged teen driver while rollerblading on a designated bike path near the family’s Miami home.

Shattered by the sudden, violent loss, Helen found hope through MADD, which soon gave her a platform to help others who had suffered similar tragedies – and to work toward a future of No More Victims.

Before becoming National President in 2019, Helen spent 11 years as a MADD volunteer victim advocate, helping survivors and victims navigate through often long and painful court proceedings and returning the comfort she’d found in the darkest days of her grief. In addition, she spent seven years as a staff member facilitating MADD’s prevention programs in South Florida and trained in MADD’s National Death Notification curriculum, which she presented to law enforcement agencies throughout the state.

Helen believes it is stories like hers and others that hold the power to create change. To that end, she spent years sharing the tragic loss of Helen Marie, her only daughter, with school children, parents, police officers, federal agents and hospital workers. She delivered MADD’s message in classrooms, churches, airports, seaports and to local and national television audiences.

Helen lobbied legislators in Miami and Tallahassee for tougher drunk driving laws, including Florida’s Aaron Cohen Life Protection Act that imposes the same sentence for drivers who flee the scene of a fatal crash as DUI manslaughter offenders. Named for a Miami cyclist killed in 2012 by a hit-and-run driver, the bill was signed into law in 2014.

As MADD’s national spokesperson, Helen speaks to lawmakers around the nation about the importance of requiring ignition interlocks for all offenders, a cornerstone of MADD’s Campaign to Eliminate Drunk Driving®. She advocates for high-visibility law enforcement, such as sobriety checkpoints that can reduce drunk driving deaths by 17 percent. She champions personal accountability and advanced vehicle technology, including autonomous cars.

Helen also urges parents to talk to their teens about not drinking alcohol until 21, having experienced the devastating consequences firsthand. She continues to share Helen Marie’s story, adding her voice to the courageous ones that came before, and to draw close to those so deeply impacted by impaired driving. She believes it is what her daughter would have wanted.

In addition to her work with MADD, Helen spent nine years as a Delta Air Lines employee and worked for eight years as a college advisor in Miami-Dade Public Schools. She graduated Phi Beta Kappa from Sweetbriar College in Virginia with degrees in Spanish and German.

A native of Miami, she lives in the childhood home her father built, with her beloved husband, John. They have a surviving son, John, who resides in New York, where he is working on a Ph.D. in art history and serving as a curatorial fellow for The Frick Collection, a premier museum and research center.




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